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UNLOCK YOUR GREATNESS

UNLOCK YOUR GREATNESSUNLOCK YOUR GREATNESSUNLOCK YOUR GREATNESS

Automotive Fixed Operations Performance Coaching

Contact Us!
COMPLIMENTARY CONSULT

UNLOCK YOUR GREATNESS

UNLOCK YOUR GREATNESSUNLOCK YOUR GREATNESSUNLOCK YOUR GREATNESS

Automotive Fixed Operations Performance Coaching

Contact Us!
COMPLIMENTARY CONSULT

Fixed Operations Expert

Brian Reed is a highly experienced Fixed Operations consultant with more than twenty years of hands-on dealership experience, having advanced through nearly every operational and leadership role from the ground up. 


His background as a Sales, Parts and Service Advisor, Sales Manager, Parts and Service Manager, and Fixed Operations Director gives him a comprehensive understanding of how each department must align to drive profitability and customer satisfaction. 


Combining decades of real-world dealership insight with a Bachelor of Business Administration from Mount Royal University, Brian delivers practical, results-driven solutions rooted in accountability and operational clarity. Known for his people-first leadership style, he excels at developing teams, optimizing processes, and creating sustainable performance improvements across fixed operations teams.

Our Mission

At Automotivate, our mission is to elevate fixed operations teams through hands‑on coaching, team development, and operational accountability.


We believe high‑performing fixed operations should do more than support the dealership—they should sustainably carry the full expense load and serve as a powerful, organic driver of overall business growth.

Department Analysis

Business Development Optimization

Visual Performance Dashboard

Following an immersive evaluation within your department, we deliver a State of the Union report outlining key findings. This includes a robust SWOT analysis paired with actionable strategic recommendations aimed at improving guest experience, optimizing operational efficiency, removing barriers to growth, and unlocking profit potential.

View Example Report

Visual Performance Dashboard

Business Development Optimization

Visual Performance Dashboard

Performance improves when key metrics are actively managed. Our approach transforms traditional spreadsheet reporting into visually intuitive, real-time dashboards that provide immediate insight. This dashboard serves as the foundation for performance management, empowering teams to make informed decisions that drive profitability.


Service Advisor Training

Business Development Optimization

Business Development Optimization

Our in-house service advisor training provides hands-on coaching and best-practice reinforcement. These structured sessions empower service advisors with the tools, skills, and knowledge required to elevate performance and deliver stronger outcomes.


Business Development Optimization

Business Development Optimization

Business Development Optimization

A successful business development strategy goes beyond calling recall lists and missed appointments. By managing BDC operations with a data-driven approach, productivity increases significantly. Measuring and analyzing BDC activity allows us to focus efforts where they deliver the greatest return, maximizing overall performance.

WHERE DO WE WORK

Calgary, Alberta

Edmonton, Alberta

Red Deer, Alberta,

Lethbridge, Alberta

Airdrie, Alberta

St. Albert, Alberta

Grand Prairie, Alberta

Medicine Hat, Alberta

Spruce Grove, Alberta

Okotoks, Alberta

Cochrane, Alberta


Vancouver, British Columbia

Surrey, British Columbia

Burnaby, British Columbia

Richmond, British Columbia

Abbotsford, British Columbia

Coquitlam, British Columbia

Kelowna, British Columbia

Delta, British Columbia

Nanaimo, British Columbia

Kamloops, British Columbia

Chilliwack, British Columbia

Victoria, British Columbia

Maple Ridge, British Columbia



Saskatoon, Saskatchewan

Regina, Saskatchewan

Prince Albert, Saskatchewan

Moose Jaw, Saskatchewan

Swift, Current, Saskatchewan

Winnipeg, Manitoba

Brandon, Manitoba


Our Insights

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